East End Vintage Sale
East End Vintage Sale is a community sidewalk vintage-clothing sale in East York, Toronto. We designed a bold, retro-inspired event microsite and brand system to launch its second edition — a pink-and-white striped, halftone-photo, crumpled-paper aesthetic that captures the laid-back Sunday-market vibe and drives turnout.
The Challenge
What needed solving
A one-day, word-of-mouth pop-up lives or dies on turnout. The organizers needed to rebuild hype for a second edition, communicate the essentials — date, place, what to expect — at a glance, and stand out on social, all without a big budget or a permanent website.
Our Solution
How we built it
We crafted a scroll-through event landing experience with a distinctive vintage brand system: a striped-paper hero, halftone photo cut-outs, and hand-drawn accents. Each section answers a single question — the details, the vibe, drinks, and location — and the whole thing closes on a shareable 'Come early, bring a tote, tell a friend' call to action tied to their social handles.
Results & Outcomes
What we achieved
- Cohesive retro brand system — striped paper, halftone photography, hand-drawn accents
- Scannable 'everything in one glance' details: date, address, and rain-or-shine
- Sectioned storytelling that sells the experience — the details, the vibe, drinks, and location
- Shareable closing call-to-action driving RSVPs to @eastendvintagesale
Project Details
Category
Web
Technologies
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The sidewalk sale returns — a striped-paper hero with halftone photography and the key date front and center
Everything you need in one glance — date, address, and rain-or-shine
The vibe — more than shopping, it's a Sunday scene
Key Outcomes
Freshly made lemonade and good music
part of the day
Location made effortless
275 Glebemount Ave, East York
Come early. Bring a tote. Tell a friend
a shareable close tied to their socials
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