East End Vintage Sale

About the project

East End Vintage Sale is a community sidewalk vintage-clothing sale in East York, Toronto. We designed a bold, retro-inspired event microsite and brand system to launch its second edition — a pink-and-white striped, halftone-photo, crumpled-paper aesthetic that captures the laid-back Sunday-market vibe and drives turnout.

What we solved

A one-day, word-of-mouth pop-up lives or dies on turnout. The organizers needed to rebuild hype for a second edition, communicate the essentials — date, place, what to expect — at a glance, and stand out on social, all without a big budget or a permanent website.

• Cohesive retro brand system — striped paper, halftone photography, hand-drawn accents
• Scannable 'everything in one glance' details: date, address, and rain-or-shine
• Sectioned storytelling that sells the experience — the details, the vibe, drinks, and location
• Shareable closing call-to-action driving RSVPs to @eastendvintagesale