Herruby

About the project

Herruby is a PIPEDA-compliant wellness platform built exclusively for Canadian women navigating midlife. It provides personalized tools, expert-backed resources, and a supportive community to help women sustain their energy, confidence, and performance through this life stage.

What we solved

Women going through midlife — perimenopause, hormonal shifts, energy changes — had nowhere to turn for a dedicated, privacy-first digital health experience that understood their specific needs. Generic wellness apps were not built for them.

• First wellness platform purpose-built for Canadian women in midlife
• Full PIPEDA compliance built into the data architecture from the ground up
• Personalized energy, confidence, and performance tracking tailored to life stage
• Expert-backed content library addressing the specific needs of midlife women