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Herruby

Herruby is a PIPEDA-compliant wellness platform built exclusively for Canadian women navigating midlife. It provides personalized tools, expert-backed resources, and a supportive community to help women sustain their energy, confidence, and performance through this life stage.

Next.jsReactTypeScriptSupabaseTailwind CSSVercel
Herruby — Midlife wellness app helping Canadian women sustain energy, confidence, and performance.
Herruby — homepage hero: Sustain your energy, confidence & performance through midlife

The Challenge

What needed solving

Women going through midlife — perimenopause, hormonal shifts, energy changes — had nowhere to turn for a dedicated, privacy-first digital health experience that understood their specific needs. Generic wellness apps were not built for them.

Our Solution

How we built it

We designed and built Herruby as a mobile-first platform purpose-built for Canadian women in midlife. The product combines personalized wellness tracking, expert content, and community features, with full PIPEDA compliance baked into the architecture from day one.

Results & Outcomes

What we achieved

  • First wellness platform purpose-built for Canadian women in midlife
  • Full PIPEDA compliance built into the data architecture from the ground up
  • Personalized energy, confidence, and performance tracking tailored to life stage
  • Expert-backed content library addressing the specific needs of midlife women

Project Details

Category

Mobile App

Technologies

Next.jsReactTypeScriptSupabaseTailwind CSSVercel

Tags

Women's HealthWellnessMobile
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Herruby — homepage hero: Sustain your energy, confidence & performance through midlife
Herruby — social proof: 2,400+ women helped, 94% report more energy, 4.9 avg rating

Built for Canadian women · PIPEDA compliant — sustain your energy, confidence & performance through midlife

Key Outcomes

Holistic programmes designed around the midlife woman's specific needs

Expert

backed content for every stage of the midlife journey

A supportive community where women navigate midlife together

Wellness wallet

funded by you or your employer

Typically responds within 4 hours

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