The Challenge
What needed solving
Recipe content spread across social media is easy to lose and hard to browse. Kelsey needed a dedicated home for her seasonal, high-protein recipes that felt as considered and beautiful as the food itself, with an easy way for visitors to find recipes by category or craving.
Our Solution
How we built it
We built a two-tone editorial site: a light, warm homepage anchored by a fresh-post hero and category navigation, contrasting black category and search pages for visual rhythm, and a keyword-driven recipe finder across breakfast, mains, snacks, desserts and sides. An about page introduces Kelsey and the philosophy behind the recipes — seasonal, high protein, and beautiful enough to look at before you eat it.
Results & Outcomes
What we achieved
- Editorial homepage hero showcasing the latest recipe with a warm, magazine feel
- Category pages (breakfast, mains, desserts) with a striking light/dark contrast
- Keyword-searchable recipe finder across five categories
- About page building a personal connection with the creator behind the recipes
Project Details
Category
Web
Technologies
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